After breaking the single-week U.S. album sales record in slightly more than 3 days, Adele’s 25 is set to sell 3 million copies in its first week, according to music industry prognosticators.
25 was released on November 20 through XL/Columbia. Currently, 25 is only available for physical purchase via CD or LP and download via iTunes, and it is not yet available through streaming services like Spotify. 25 is Adele’s third studio album, following 19 (2008; worldwide sales of over 7 million); and 21 (2011; worldwide sales of over 30 million).
The lead single from 25, “Hello,” a stark piano ballad released on October 23, was the first song to achieve 1 million digital sales in a week. “Hello,” which hit #1 in 28 countries, has sold 2.55 million downloads in its first 4 weeks, been streamed 4.79 million times (it’s the only song from 25 that’s currently streamable), and has garnered over 485 million views on YouTube and Vevo.
And oh yeah, she definitely had us all at “Hello.” Me, I first viewed “Hello” on YouTube fairly close to its October 23 debut, when the viewership was only about 8,000, and as soon as Adele got to belting the “hallo from the other side” chorus, I was fast in love. Yes, listen carefully, as that’s not a typo – Adele sings the title word as “hallo” on the choruses, just like she did on her Saturday Night Live performance on November 21. Speaking of SNL, apparently, Adele is also the only person who can elicit A Thanksgiving Miracle – which is a-ok by me, BTW. And while her SNL “Hello” isn’t officially viewable yet, “When We Were Young” is.
I pre-ordered 25 through Amazon many moons ago and had it in hand upon its date of release, and I’m also looking forward to getting a hi-res digital download of it once (if?) those official floodgates open. I expect the hi-res “Hello” to be as sonically impressive as the 96/24 version of “Skyfall,” Adele’s knockout title track to the 2012 James Bond film, which can be downloaded via HDtracks. (Ditto the rest of 25, for that matter.)
According to Billboard, after processing the first sales reports from Monday, November 23, 25 has already sold at least 2.433 million in pure physical album sales in slightly more than those first 3 days. That sum beat the single-week record for an album since Nielsen began tracking sales in 1991, which was set by *NSYNC’s No Strings Attached, when that album debuted with sales of 2.416 million in the week ending March 26, 2000.
The sales tracking week ends at the close of business on Thursday, November 26. Billboard is scheduled to report 25‘s full debut week sales on Sunday, November 29, once Nielsen has finished processing its weekly data, and HRAC will provide an update with that final, clearly massive tally once the numbers are in. Welcome back, Adele.
HRAC Update: According to Billboard, the official tally for the first-week sales of Adele’s 25 is 3.38 million. Talk about a “Remedy”… well done, Ms. Adkins. Well done.