At CES 2015, Technics reconfirmed its commitment to re-entering the global market with high-resolution gear with the launch of two new series of products: the Reference Class R1 Series and the Premium Class C700 Series.
The announcement was made by Michiko Ogawa, director of the Technics project. “We grow up repeatedly discovering and being moved by new types of music,” Ogawa said. “However, as we get older, we get distracted by all the things going on in our lives and perhaps misplace the pure love of music. Through the new Technics products, we are striving to offer listeners the feeling of ‘rediscovering music’ by helping them to have such uniquely emotionally engaging experiences – ones that we seem to have lost.”
The R1 and C700, Technics’ first hi-fi product launches in 6 years, were released into Europe this past December, and will soon be expanding to other gobal regions.
Ogawa, a former Technics audio engineer herself and also a popular jazz pianist in Japan, explained that these new products are based on a concept called the “Technics Definitive Sound,” which builds upon decades of audio technology development and knowhow. This concept is comprised of three major technical elements:
1) Accurate Digital Technology, which ensures signal transmission with precise phase and gain characteristics, and ideal power conversion,
2) Noiseless Signal Technology, which thoroughly reduces noise to realise equipment ideal for digital audio, and
3) Emotive Acoustic Technology, which realizes a clear sound image and spacious soundstage with an ultra-wide bandwidth and high dynamic range.
As for the two new lines of gear, the Reference Class R1 Series consists of three hi-fi audio components designed to deliver superlative musical experiences: the SE-R1 stereo power amplifier, the SU-R1 network audio control player, and the SB-R1 speaker system.
The Premium Class C700 Series consists of four hi-fi components designed to deliver emotionally engaging music with a refined style and adopting the essence of the technologies employed in the Reference Class. These four components are the SU-C700 stereo integrated amplifier, the ST-C700 network audio player, the SL-C700 CD player, and the SB-C700 speaker system.
To find out more about the Rediscover Music campaign, take a look at this video from Technics.
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