Music data firm Entertainment Intelligence has announced the launch of a new playlist tracking app designed to help artists and labels understand the impact of playlists on how much their music is streamed, and therefore what income is generated.
Analysing and utilising the flood of social, sales, consumption and other data that is now available to music companies has been a challenge for a number of years now, of course, with various agencies offering platforms to collate and crunch all the stats. Though a number of those have subsequently been bought by digital music firms as in-house insight services.
Still independent Entertainment Intelligence says it “has been quietly working on a suite of [data] applications, including catalogue and campaign management; social and sales reporting and analytics; and playlist tracking. The company is working directly with record labels, music publishers, booking agents and management companies to craft the ultimate tools the music industry needs to solve the challenge of refining data to create actionable intelligence”.