Groundhog Day, meet Deezer: The Paris-based Spotify competitor announced the launch of its paid streaming service in the U.S. Thursday via an exclusive partnership with Bose that will integrate the service with the company’s connected speakers, and also offer Bose owners a discounted subscription rate.
You’re not alone if this sounds a bit familiar to you: Just three weeks ago, Deezer announced its first foray into the U.S. with an exclusive partnership with Sonos. But the Sonos partnership was all about high-definition audio, which Deezer is streaming to Sonos owners for $15 a month for a month-to-month plan. The Bose partnership on the other hand is more about price-conscious mainstream consumers who don’t need their music as high-resolution FLAC files. “It’s the first mass-market launch in the U.S.,” said Tyler Goldman, CEO of Deezer North America during an interview Wednesday. Via gigaom.com