HOLLYWOOD, CA (June 1, 2016) – Representatives from Universal Music Group, The Recording Academy Producers & Engineers Wing and Sony Electronics joined today to underscore the variety of marketing and educational programs that are currently underway to promote the benefits of Hi-Res Audio devices, content and services to a broader audience.
The event – which was sponsored by DEG: The Digital Entertainment Group and held at Capitol Studios in LA – featured a number of speakers, presentations and demonstrations that were conducted by these organizations’ representatives. It also featured a special presentation by The Recording Academy Producers & Engineers Wing, which acknowledged the outstanding contributions made by the legendary Capitol Studios throughout its 60 year history.
Following opening remarks by Don Was, President of Blue Note Records, Marc Finer, DEG Senior Director, presented a brief update on the Hi-Res Audio initiative, along with the opportunities and challenges facing the industry during the coming year.
A brief hardware overview was also presented by JP Torres, Senior Content Trainer at Sony Electronics, which outlined all of the various device solutions that are available to hi-res enthusiasts today. This was followed by a panel discussion on the prospects for Hi-Res Music featuring Nate Alpert, Executive VP, A&R at Capitol Records; Jim Belcher, VP, Technology & Production at Universal Music Group; and Maureen Droney, Managing Director of The Recording Academy Producers & Engineers Wing.
The event was highlighted by a series of demos in Capitol Studio A, which featured an exclusive preview of a new track from Beck, along with Hi-Res releases from other top artists. These were complemented by demonstrations of compatible Sony devices including the latest AV receivers, sound bars, portable models and the first in-dash Hi-Res Audio car player.
The Hi-Res Symposium was attended by a number of press from trade and consumer media. A similar event was conducted last year for music industry representatives.
The DEG advocates and promotes entertainment platforms, products and distribution channels which support the movie, television, music, consumer electronics and IT industries.
DEG membership is comprised of: Akamai, Alchemy, Amazon, Anchor Bay Entertainment, BBC, AMERICA, bitMAX, BluFocus, CenturyLink, Cinedigm Entertainment, Comcast, comScore, Cryptography Research, DTS Listen, Deloitte, Deluxe Digital, DirecTV, Dolby Laboratories, DreamWorks Animation, Giant Interactive, Giraffic Technologies, GfK Entertainment, Gibson Brands, Google play, HBO Home Entertainment, Houghton Mifflin Harcourt, IHS, IMAX, Intel, Irdeto USA, Inc., Kaleidescape, LG Electronics DEG: The Digital Entertainment Group USA, Lionsgate, MAI, Mediamorph, MGM, Microsoft, Midnight Oil, MovieLabs, Music Watch Inc., My Eye Media, Neustar Media, Nielsen Entertainment, NPD Group, One+K, The Orchard, Outpost Media, Panasonic, Paramount Home Media Distribution, Parrot Analytics, PBS Distribution, Philips Electronics, Playster, PricewaterhouseCoopers, RLJ Entertainment, Random Media, Redbox, Rovi, Samsung Electronics, Screen Engine/ASI, ScreenPlay, SellThruCo, Sony DADC, Sony Electronics, Sony Music Entertainment, Sony Pictures Home Entertainment, Technicolor, TiVo, Twentieth Century Fox Home Entertainment, Universal Music Group, Universal Operations Group, Universal Pictures Home Entertainment, V2Solutions, Verizon Digital Media Services, Vubiquity, W2O Group, Walt Disney Studios, Warner Bros. Home Entertainment, Warner Music Group, and Western Digital.
Exclusive HRAC pix of the event: