Hi-res audio is bringing its message to one of the biggest world stages there is, and Hi Res Audio Central will be taking on a significant role to help with the effort. For starters, we’re pleased to report that the major music companies have joined together to sponsor a special Hi-Res Audio Pavilion at CES from January 5–8, 2017. The Pavilion will be located in the Central Hall in Booth#14546 of the Las Vegas Convention Center (LVCC).
The 50×40-foot exhibit is specifically designed to highlight the key benefits of studio-quality music and demonstrate enhanced user experiences available from select premium streaming services. The booth will also feature a number of hi-res recordings representing dozens of major and independent music labels, along with demonstrations of a variety of hi-res devices from leading companies like Astell&Kern, AudioQuest, Autonomic, Bluesound, dCS, DTS, ELAC, Mytek, Onkyo, Samsung Electronics, Sony Electronics, and Westone.
The highlight of this Hi-Res Audio Pavilion is a fully equipped rendition of a world-class recording facility. In addition to ongoing presentations on the benefits of hi-res sound, the room will showcase a series of live demo sessions featuring award-winning engineers sponsored by The Recording Academy Producers & Engineers Wing. The complete schedule for these presentations — which is where your humble HRAC CCO enters the picture — will be announced shortly, so stay tuned for updates. All I can say right now is, I’m looking forward to being a part of it all!
“At CES, we will showcase next-generation premium features that are increasingly in high demand by consumers, including studio-quality sound and a treasure trove of high-definition album art and other images,” noted Ty Roberts, Universal Music Group’s Chief Technology Officer. “At Universal Music Group, we are focused on delivering the highest-quality music experiences to fans around the world.”
Added Howie Singer, SVP, Chief Strategic Technologist, Warner Music Group, “For years, Warner Music has been a champion of hi-res music. It provides a better listening experience that we know fans enjoy. Many artists prefer it too, because it is truer to the sound produced in the studio. I am thrilled that hi-res audio will be on display at CES.”
The Hi-Res Audio Pavilion is also supported by the American Association of Independent Music (A2IM), the Japan Audio Society, MQA Ltd., the Recording Industry Association of America (RIAA), and the Consumer Technology Association. Additional information concerning the new streaming tier will be announced on January 5 at CES.