Baby Boomers are famously self-important when it comes to the importance of their generation and the music it created. But a new study shows that the 55+ demographic actually listens to substantially less music than their 16-34 cohorts. In fact, Millennials — loosely defined as those born in the 80s, 90s, and early 2000s — listen to 75.1% more music on a daily basis, according to data shared this morning with Digital Music News.
The study, jointly conducted by the Entertainment Retail Association (ERA) and the British Phonographic Industries (BPI), surveyed approximately 1,000 people to get a feel for their daily listening habits. In one question, the group asked participants to estimate how many hours of music they listen to on an average day: 0-2 hours, 3-6 hours, or 7+ hours a day. Here are the results…
Amazingly, a minority (47%) of 16-34s reported listening to fewer than 3 hours a day, with most self-reporting between 3-6 hours daily. A sizable 7% reported listening to more than 7 hours daily, raising the possibility of a substantial group listening to more than 10, 12, or more hours daily.
All of that blows away the 55+ demographic, which showed 80 percent listening to between 0 and 2 hours daily. Just 20 percent self-reported listening to more than 3 hours, with only 2 percent climbing past 7 hours daily.