Another Planet Entertainment and Goldenvoice, in association with the Monterey International Pop Festival Foundation, just announced the lineup for Monterey International Pop Festival – Celebrates 50 Years, a 3-day music celebration event at the Monterey County Fairgrounds in Northern California from June 16 to 18, 2017, marking 50 years to the day and spot of the legendary festival that quite literally defined the Summer of Love in 1967.
The original Complete Monterey Pop Festival is well represented in fine hi-res fashion on The Criterion Collection’s masterful 2009 Blu-ray edition in Dolby Digital and DTS-HD Master Audio 5.1, as mixed by Eddie Kramer. No official word yet on a 50th anniversary release, though director D.A. Pennebaker told me in November 2015, “When we do the 50th, I hope that brings Janis [Joplin] back. Otis [Redding] is never going to be lost. And Jimi Hendrix isn’t going to be lost. They’re there forever.”
The Monterey – Celebrates 50 Years music festival is set to feature performances by (deep breath!) Booker T. Stax Rev, Charles Bradley & His Extraordinaires, Dr. Dog, Eric Burdon & The Animals, Father John Misty, Gary Clark Jr., Hiss Golden Messenger, Jack Johnson, Jackie Greene, Jacob Banks, Jamtown feat. Cisco Adler, Donavon Frankenreiter and G. Love, Jim James, Kurt Vile & The Violators, Langhorne Slim & The Law, Leon Bridges, Nicki Bluhm & Dirty Dozen Brass Band, Norah Jones, North Mississippi Allstars, Phil Lesh & The Terrapin Family Band, Regina Spektor, Sara Watkins, The Head and the Heart, and more.
Monterey – Celebrates 50 Years is all ages. The 3-Day GA and VIP tickets go on sale this Friday, April 21, at 10 a.m. PT/1 p.m. ET.
Lou Adler, one of the original Monterey International Pop founders who co-produced the 1967 festival alongside John Phillips of The Mamas & the Papas, is involved once again in overseeing the upcoming festival weekend. Of it, Lou said, “The Monterey International Pop Festival cannot be duplicated, but can be celebrated and will be, by the performers and the attendees at the 50th Anniversary festival.”
Incidentally, Adler also gave a great interview to The New York Times about Monterey Pop both past and present, which you can read here.
Monterey Pop has been called one of the most important events in the history of rock & roll. It was the first major rock festival and rock charity, a forerunner and blueprint for charity concerts such as Live Aid and Farm Aid, as well as the commercial festival landscape of today. The festival was a historic musical and cultural explosion, introducing the world to what music insiders already knew about Janis Joplin, Jimi Hendrix, Otis Redding, and The Who, to name a few.
Gregg Perloff, CEO of Another Planet Entertainment said, “When we set out on this endeavor, we had one goal: not to recreate the original festival, but to honor it. How do you put on a show in 2017 with some of the sweetness and innocence of 1967? Of course, we’ll have a great sound system, but we’ll forego large video screens and overwhelming production for a more classic feeling. Lest we forget, it happened in Monterey…”
Paul Tollett, President and CEO of Goldenvoice, said, “Fifty years later, the influence of Monterey Pop Festival is still felt, an impeccable lineup at the perfect time.” Artists confirmed at Monterey Pop Festival 50 have all taken inspiration from talent and performances from the original version in 1967. Some performers will pay homage to those who came before them with a set of their own songs, as well as a nod to the artists from the original lineup.
With its motto, “Music, Love and Flowers,” Monterey Pop drew hundreds of thousands of people to Northern California in 1967. It was a celebration of benevolence and cultural change, the key event of the Summer of Love, and one of the chief defining moments of the baby boom generation. It presented rock music as a movement, not just in California, but globally. Preceding Woodstock by 2 years, it was the first major rock festival, and it started the rock festival tide. It was multi-racial; it was national and international; it brought together musical talent from diverse genres; it established new rock stars as art and culture leaders; and legitimized and kicked off the rapid expansion of rock music into today’s multi-billion-dollar industry.
The goal of this 50th anniversary celebration is to memorialize Monterey Pop’s importance, legacy, and lasting impact on contemporary culture with live music performances, unique experiential activations, historic memorabilia, and art installations. Additionally, Goldenvoice and Another Planet Entertainment will work together with the Monterey International Pop Foundation, for which Lou Adler serves as Director, to give back and ensure this historic festival continues to inspire and empower music lovers in need.
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