Sennheiser has teamed up with TIDAL to present a new music showcase series at Sennheiser’s new pop-up store in SoHo in New York. The curated performances will take place over the next 4 months and are designed to highlight emerging local talents in an intimate setting amidst Sennheiser’s wide range of audio products, including the HE 1 headphones.
The series will kick off on October 27 at 7 p.m., with an exclusive event featuring performances by Roc Nation and TIDAL Rising artists Mayaeni and Kevin Garrett. The performers will utilize Sennheiser microphones and wireless systems to capture every nuance of their performances.
“I pride my performances on a high-quality audio experience,” says Kevin Garrett. “I can’t wait to bring that aspect of the show to the inaugural performance series for Sennheiser. As an artist, I’m excited to work with a brand that strives for perfect sound and understands the artist’s creative process.”
“When I make music, it’s not just about sound or lyrics, it’s the experience. Sennheiser gets that,” Mayaeni adds. “I’m so excited to kick off this performance series with them in such a cool, intimate venue where people will be able to really experience my music the way I’ve always imagined.”
Having opened on October 21, the Sennheiser pop-up store at 134 Prince Street in SoHo is one of two new brand showcases for the company in New York City that provide an opportunity for visitors to experience the ultimate Sennheiser Listening Experience firsthand. By working with Roc Nation and TIDAL, Sennheiser is able to further its commitment to connecting great sound with great music and performances.
“Sennheiser has stayed at the forefront of audio technology for over 70 years by bringing artists and listeners closer together through our products,” says Guido Karbautzki, Senior Vice President Global Retail Channel. “We are pleased to continue this great tradition by hosting a series of in-store performances by exciting new talent with TIDAL. As New York is known as a trendsetting market, we are particularly excited to deliver these experiences to New Yorkers.”
For detailed information about the series launch event and future events at Sennheiser’s NYC stores, please visit: http://en-us.sennheiser.com/nyc
Launch Event with Mayaeni and Kevin Garrett
October 27 at 7 pm
Sennheiser Soho pop-up store
134 Prince St.
New York, NY
For more information albout Sennheiser, go to www.sennheiser.com.
For more information about TIDAL, please visitwww.tidal.com.
About Kevin Garrett
Combining classic soul with modern electronics, Brooklyn-based singer-songwriter Kevin Garrett released his debut EP Mellow Drama in 2015 to wide praise, earning the support of heavyweights like Beyoncé, Sam Smith, and Katy Perry. Garrett went on to co-write and co-produce the critically acclaimed song “Pray You Catch Me” from Beyoncé’s sixth studio album, Lemonade. After recently performing at a host of festivals this year including Made in America and Sasquatch, the Pittsburgh-born songsmith is currently in the midst of a 2-month-long tour of the U.S. and Europe supporting Oh Wonder and James Vincent McMorrow. His latest single, “Precious,” has already garnered acclaim since its release at the end of September.
Raised in a suburb just outside Detroit, Roc Nation artist Mayaeni — pronounced mah-yay-knee — was actually born to rock. Hanging out with her musician dad in the studio was Mayaeni’s form of grooming, with Chuck Berry, Bob Dylan, and Hendrix records serving as both musical surrogates and soundtracks to her life. The instrumentally rich and electric songs she creates now are extensions of her rocker past. Her earliest material was recorded on her dad’s 8-track tapes. Since dropping her EP Elocution this summer, her sound has reached an even wider audience hungry for a new take on the classic sounds of rock and soul. She recently completed a national tour run, opening for acts such as Citizen Cope, Corinne Bailey Rae, KT Tunstall, and Macy Gray.