Sony has air-shipped into the US about 200 of the first Hi-Res Audio in-dash car audio head units, which almost immediately sold out. The model RSX-GS9 at $1,400 suggested retail price is reaching dealers this week.
Sony has called the RSX-GS9 the radio “with the best specifications ever.”
Sony is one of the few aftermarket car audio companies that is also a full-line home theater supplier and so it hopes to drive some of its home audio customers to its new high end 12 volt offering.
“People who have Hi-Res Audio in the home will want in the car. It’s a way to make Sony home audio customers into car audio customers,” said Sony’s Takumi Sasaki.