Helping its retail partners to effectively communicate the benefits of high-resolution audio, Sony has announced almost 80 of Best Buy’s Magnolia Design Centers now include its Hi-Res Listening Stations.
The kiosks allow Design Center clients to experience high-resolution audio recordings on a number of Sony products, including the latest generation Walkman portable players, headphone amplifiers and music servers. Sony points out its Sony Music Entertainment division, along with other labels such as Universal Music Group (UMG) and Warner Music Group (WMG) are also supporting the stations with content from their respective artist stables.
“High-resolution audio has received an overwhelmingly positive response from audiophiles everywhere and our partnership with Magnolia at Best Buy will enable the industry to deliver the high-res message to a much broader audience,” says Mike Fasulo, president and COO of Sony Electronics. “Sony is always striving to provide consumers with entertainment devices that meet virtually every lifestyle need and our unique collaboration with Magnolia at Best Buy is no exception.”
In addition to the choice of musical content, the kiosks also incorporate integrated tablets that offer in-depth artist information, including discographies, video testimonials, and a mechanism to enable consumers to start accounts with the online high-resolution audio retailer HDTracks.
“HDTracks, the leading source for true high-res music downloads in the U.S., is thrilled to be working with Magnolia Design Centers and Sony to bring the high-res listening experience to Magnolia’s discerning customers,” says Norman Chesky, president and co-founder of HDTracks. “This great sounding free sampler album and discount incentive offers bring additional value to every purchase and are a great way to showcase any high-res audio device.”
Michael Crane, merchant director, Best Buy, Magnolia Design Center, says the collaboration with Sony and Chesky Records to produce these kiosks are the latest example of Best Buy’s efforts to educate its customers.
“For nearly 50 years, Best Buy has been the destination for electronics, and entertainment and as the nation’s largest A/V specialty retailer our Magnolia Design Center stores deliver the ultimate experiences,” adds Crane. “We’re pleased to join with Sony and the major music companies in bringing this experience to all of our locations nationwide. Simply stated, MDC (Magnolia Design Center) is proud to serve as the destination for high-resolution audio.”