There’s apparently a new way to invest in the music industry: finance concerts and recordings by emerging artists.
Similar to top online funding platform Kickstarter, instead of having go through major record labels in order to secure gains, The Unison Fund, a brand-new investment fund, aims to help financial investors with the purpose of financing tours by up-and-coming artists looking for a shot at the mainstream. Not to be confused with the Unison Benevolent Fund, a non-profit charity that provides emergency services and counseling for the Canadian music industry, the Unison Fund is also looking to fund videos, album production, and other emerging artist undertakings.
In good news for artists who may receive funding from The Unison Fund, they’ll be allowed more freedom and ownership over their own recorded music, instead of having to hand over a large chunk of revenue they earn through licensing, merchandising, and marketing. The same group also plans to have investors partake in the revenue the artists earn.